The digital transformation of our markets began this millennium and continues in projects like the China 2025 strategy or Germany’s Industry 4.0. It leads to a continual need for employees that can navigate companies through the chances and risks of online communication and helps to tap into innovative business models.

➞ About the programme
➞ Programme structure
➞ Programme highlights
➞ The team
➞ Partner universities

STUDY IN THE BEAUTIFUL, QUIET AND GREEN TOWN OF BERNBURG (GERMANY)

RECEIVE AN INTERNATIONALLY RECOGNIZED DEGREE AS MASTER OF ARTS

STUDY WITH HIGH PRACTICE RELEVANCE PARTICIPATING IN COOPERATE PROJECTS

IN GERMANY, YOU ARE TAUGHT 100% IN ENGLISH

ENJOY INNOVATIVE TEACHING AND INTERACTIVE METHODS BASED ON REAL LIFE CASE STUDIES

ENJOY YOUR OPPORTUNITIES TRAVELLING THROUGH EUROPE WITH YOUR GERMAN RESIDENce PERMIT IN THE YEAR OF STUDY

About the programme

During the Master of Online Comminication students study one year at their university and the second year at Anhalt University. In Germany the programme is entirely in English language.

After finishing their studies, students would either receive the German Master Degree from Anhalt University or a Double Degree with their university.

The term „Online Communication“ refers to „Digital business and online marketing“. In the master’s programme for Online Communication, the overall focus is the digitization of business processes, which led to far reaching changes and challenges across industries. Digitization has a particularly great impact on marketing and communications.

Students learn the practical application, as well as theoretical and methodological principles of online communications. They get a thorough overview of current theories, methods and models and learn how the different approaches can be solved for real life problems. Based on the theoretical and methodological fundamentals, students learn practical applications, such as in internal and external communications, recent developments in communication technology, efficiency and usage of online communications. They get to know the practical use of online communications within companies and organizations. They are prepared for professional work in businesses and organizations with a comprehensive knowledge of applied online communications in business environments.

With the master's degree in Online Communication, students will be prepared for challenging jobs in management or marketing and corporate communications. Graduates of the programme will bring the necessary know-how to companies and manage demanding tasks in the field of Online Marketing and Digital Communications that arise due to new marketing practices and consumer habits.

Our alumni are employed in these areas:
- Management/Project Management
- Marketing and Communication Departments
- Consulting agencies
- E-Commerce companies
- Self-employed consultant or service provider

1  Sundown in Bernburg, © Umair Ahmed
2  Bernburg Castle, © Umair Ahmed
3-4  HS Anhalt Campus Bernburg-Strenzfeld, © HS Anhalt
5-7  Excursion to Dublin-Google HQ, © HS Anhalt MOK
8 Prof. Dr. Hendrik Send, © HS Anhalt MOK

Programme structure

In the Master Online Communication you study 4 semesters (120 Credits). The programme consists of compulsory and electoral compulsory modules.

Compulsory modules:
- Theories of Online Communication
- Practice of Online Communication
- Online Management
- Online Marketing
- Theoretical and Practical Projects

The foreign university fixes electoral compulsory modules. Each module is worth 5 credits.

Categories for electoral modules:
- Business (2 modules from the course catalogue)
- Economics (1 module from the course catalogue)
- Economic Law (1 module from the course catalogue)
- Soft Skills/Foreign Languages (2 modules from the course catalogue)

In total students are supposed to receive 60 credits at the foreign university.

At Anhalt University they do modules worth 30 credits, write their Master Thesis and hold their colloquium. Master Thesis and Colloquium sum up to 30 credits.

Programme highlights

The programme works together with many industry partners. Some of them are:
- AUDI AG (Automotive)
- Siemens AG (Engineering)
- CLAAS (Agribusiness)
- Tchibo GmbH (Consumer Goods)
- Cheil Germany GmbH (Advertising)
- Saaten Union (Agribusiness)
- ERGO (Insurance)
- GIZ (International Development)
- Deutsche Bahn AG (Railway)
- ACO Tiefbau Vertrieb GmbH (Engineering)

International excursions

Bali
Estland
Dublin 

Student impression on studying MOK at HS Anhalt

What is Online Communication?

Video by Prof. Dr. Hendrik Send
Video by Prof. Dr. Daniel Michelis
Video by Stefan Stumpp

The team

Prof. Dr. Daniel Michelis - Programme Advisor

Partner universities

→ China
DCG representative China & Inner Mongolia
Mrs. Ma Yun
Henan Agricultural University
Beijing Union University
Zhengzhou University of Aeronautics

→ Pakistan
DCG representative Far East, United Arab Emirates and South Asia
Mr. Sohail Nawaz Chaudhry
University of Management and Technology

More information about the MOK Master Online Kommuikation here.
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